IFBC Day 1- Chef’n

Friday is a little gray, a little cool and a lot exciting.  First day of the conference and there is so much to take in. Starting with the session led by Jean Layton (drjeanlayton.com) we jumped head first into pages, productivity, links and SEOs.  For a newbie, it was an overwhelming introduction to a complex world – the fact it is filled with interesting, passionate people makes the new words and concepts seem worth digging into further.

The highlight of the afternoon was a trip to the yii Chef’n headquarters.  I’ve driven by their building on 4th Ave South a million times and had no idea the treasures it contained.  Their products are everywhere and garlic’s best friend.  We learned about the genesis of some of the products, saw the fabrication workshop, had a great lunch and left with a terrific swag bag.

The Opening Reception and Gift Suite was another opportunity  to meet and mingle.  Conference sponsors are so generous with their products, it’s an embarrassment of riches.  Imagine unlimited BluePoint oystes from Hama Hama, salumi straight from the hand of Armandino Batali, a variety of top flight wines from Maryhill winery and a gauntlet of product samples, free for the taking – it was a gourmet kleptomaniacs dream.

Tomorrow promises more riches, this time of the nformation variety.


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